SG Elite Immigration

The Challenge

SG Elite Immigration is a premium consultancy helping expats secure Singapore PR and Citizenship.

But the industry became increasingly crowded — with competitors slashing prices, offering “free” applications, and making unrealistic promises.

This price war made SG Elite Immigration appear expensive, and their closing rate dropped as prospects opted for cheaper, less credible options.

The Solution

We built a content system that restored trust and elevated SG Elite above the low-cost competition.

Our approach included:

• Interviewing expats to surface real stories, frustrations, and common fears — helping the audience feel understood and connected.

• Expert-led Q&A videos addressing misconceptions, rejection reasons, and ICA criteria with transparency.

• Dynamic testimonial videos that showcased real approvals, client journeys, and the value of SG Elite’s guidance — without the typical boring testimonial format.

• Community-building content that positioned the founder as a trusted advisor, not a salesperson.

This shifted the perception from “expensive agency” to “the expert I want guiding my application.”

The Result

Grew their social following to 8,000+ in one year entirely through organic content.

• Closing rate increased by over 50%, driven by trust built through consistent expert videos.

• 3–5 new clients onboarded every month purely from organic traffic and inbound leads.

• Clients even began approaching the founder in public after recognising him from videos and requesting consultations on the spot.