X Design & Renovation

The Challenge

As a brand-new renovation company in an extremely saturated interior design market, the founder had zero portfolio, zero ads, and zero brand recognition.

Despite trying to close clients through referrals, prospects were hesitant — without proven work or visible credibility, it was difficult for a new brand to earn trust.

The Solution

We repositioned the company by identifying its strongest differentiator:
affordable interior design supported by an in-house carpentry and plumbing team in Malaysia.

Our content strategy showcased:

• Real affordable renovation projects to prove results even without a large portfolio.

• Behind-the-scenes videos of the carpentry workshop and fabrication process — giving transparency that most ID firms hide.

• End-to-end renovation breakdowns to show how quality, design, and cost-efficiency were achieved.

• A brand story that positioned him as the budget-conscious designer who makes homes look premium without premium prices.

This instantly separated him from overpriced competitors and built trust through authenticity, process transparency, and proof of craftsmanship.

The Result

15–20 organic enquiries in the first month without any paid ads.

• A 10% closing rate from these enquiries — impressive for a brand-new company.

• When ads were eventually run, content-driven trust reduced the cost per lead by 50%.

• Because prospects had already seen and trusted his videos, he began closing clients within 1–2 meetings, speeding up sales cycles dramatically.